Privacy Policy

Welcome to LyraBet’s Privacy Policy. This document outlines how we collect, use, store, and protect your personal information when you access or use our website at lyrabet.gb.net and related services. By using our platform, you agree to the practices described below. If you do not agree with any part of this policy, please do not use our services.

1. Data Controller

LyraBet Limited, registered and operating in the United Kingdom, is the data controller responsible for your personal information. Should you have any questions or concerns about your privacy or this policy, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process various types of personal data to provide you with a safe and compliant gambling experience. The categories of data we collect include:

• Full name and date of birth
• Contact details such as email address, phone number, and postal address
• Account registration details and preferences
• IP address, device identifiers, and browser information
• Usage data, including how and when you access our services
• Financial information relating to deposits, withdrawals, and transactions
• Identity verification documents (e.g., passport, driving licence) to comply with licensing requirements
• Special category data such as health information or ethnicity, if voluntarily provided for responsible gambling or self-exclusion purposes
• Data from third-party sources for fraud prevention, credit checks, and responsible gambling assessments

3. How We Use Your Information

Your personal data is used for the following purposes:

• To create and manage your user account
• To verify your identity, age, and eligibility to gamble under UK law
• To process financial transactions securely and efficiently
• To comply with legal and regulatory obligations, including anti-money laundering (AML) and the UK Gambling Commission’s requirements
• To communicate important information about your account and our services
• To provide customer support and respond to your enquiries
• To personalise your experience, including offers and promotions, only with your consent
• To monitor and prevent fraud, money laundering, and other unlawful activities
• To conduct statistical analysis and improve our services

4. Legal Basis for Processing

We process your personal data lawfully under the following bases:

• Performance of a contract with you (e.g., account management, payment processing)
• Compliance with legal obligations (e.g., UK Gambling Commission regulations, AML laws)
• Your consent, where required (e.g., marketing communications)
• Our legitimate interests, such as fraud prevention, service improvement, and platform security, balanced against your rights

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy and to comply with applicable laws. Typically, data is kept for up to five years after account closure or last activity, unless a longer period is required for legal or regulatory reasons, such as ongoing investigations or self-exclusion records.

6. Marketing Communications

We will only send you marketing materials if you have given your explicit consent. You can manage your marketing preferences or withdraw consent at any time via your account settings or by following the unsubscribe link in our emails. We may also send you important service-related messages regardless of your marketing preferences.

7. Cookies and Tracking Technologies

LyraBet uses cookies and similar technologies to enhance your experience, including:

• Ensuring website functionality and security
• Remembering your preferences and login details
• Analysing website traffic and performance
• Delivering personalised advertisements

You can control cookie settings through your browser, but please note that disabling essential cookies may affect site functionality.

8. Sharing and Transfer of Data

We may share your personal data with:

• Service providers such as payment processors and software vendors
• Regulatory authorities, including the UK Gambling Commission
• Fraud prevention and identity verification agencies
• Companies within the LyraBet group
• Third parties authorised by you

If your data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards such as standard contractual clauses or adequacy decisions are in place to protect your information.

9. Data Security

We implement robust technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our security practices are regularly reviewed and updated to meet industry standards.

10. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights regarding your personal data:

• The right to be informed about how your data is processed
• The right of access to your personal data
• The right to rectification of inaccurate or incomplete data
• The right to erasure (“right to be forgotten”) in certain circumstances
• The right to restrict or object to processing in specific cases
• The right to data portability
• The right to withdraw consent at any time without affecting prior processing
• The right not to be subject to automated decision-making with legal or significant effects

To exercise any of these rights, please contact us at [email protected]. We will respond promptly and in accordance with applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. We encourage you to review this page regularly. Continued use of our services after any updates constitutes your acceptance of the revised policy.

12. Complaints

If you have any concerns about how we process your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection authority, via https://ico.org.uk.

13. Responsible Gambling

LyraBet is committed to promoting responsible gambling. If you feel your gambling is becoming problematic, we encourage you to seek help and use tools available on our platform such as deposit limits, self-exclusion, and reality checks. For further support, please visit BeGambleAware, a UK organisation dedicated to responsible gambling.

Last updated: 01.06.2025